Just for a bit of fun, thought we’d share this with you.
Ikea has scrapped its quirky guerilla kitchen makeover adverts in favour of a new approach involving filming 100 cats making themselves at home inside a superstore.
The TV campaign is the first work by Mother London since the ad agency picked up the £8m UK account from Trevor Beattie’s BMB.
BMB introduced the eccentric kitchen makeover squad which featured in a series of commercials, the last one in April, secretly overhauling the kitchens of needy consumers using Ikea products.
Mother, which has developed the new tagline “Happy Inside”, has taken a completely different approach with a stylishly shot ad featuring 100 cats making themselves at home in Ikea’s Wembley branch.
“The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort,” said Feh Tarty, creative director at Mother. “So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy.”
Ikea’s TV campaign is part of a wider marketing push to launch the Swedish retailer’s 2011 catalogue, which will include press advertising, in-store media and a Facebook page, developed by the communications agency Cake, and a “making of” video.
The music in the commercial is called Pianni by Mara Carlyle. Media planning and buying has been handled by media agency Vizeum.
You can also see ‘the making of the advert’ in this clip….be sure to watch it all as towards the end are some beautiful slow-mo shots of the cats.
Are large-scale public events nothing more than a waste of resources and a drain on the public purse? Or does creating a shared andspecial history by galvanizing a community far outweigh thedisruption and cost?
Artichoke, producers of live events such asLa Machineand AntonyGormley’sOne & Other, are collaborating with Sky Arts and Tate tomount a series of public conversations about the nature and useof public space.
In the wake of Liverpool ‘08 (European Capital of Culture) and as the6th Liverpool Biennial’s International exhibition,Touchedexploresthe impact of art on a city, join us for this public conversation toconsider the true legacy of the programme of events thattransformed Liverpool.
The event will be chaired by the curator and broadcaster Tim Marlow, who will invite the audience to quiz a provocative panel ofcommentators. Join us in the mysterious underground kingdom of the Williamson Tunnels to examine whether a city can still produce events of the kind seen in Liverpool during 2008, particularly during these straitened times during a recession. After booking your place, you will be invited to submit a question to ask our panel during the discussion. The panel includesLewis Biggs, Artistic Director, Liverpool Biennial; The Right Reverend James Jones, Bishop of Liverpool;Helen King, Assistant Chief Constable, Merseyside Police;Helen Marriage, Co-Director, Artichoke.
DATE: THU 7 OCT 2010
WHERE: WILLIAM TUNNELS HERITAGE CENTRE, SMITHDOWN LANE, LIVERPOOL, L7 3EE
PRICE: £7 / £4 CONCESSIONS
BOX OFFICE: www.tate.org.uk or PHONE: 0151 702 7400
RISING STYLES is the longest running UK Hip Hop festival and 2010 being our seventh year we have teamed up with two of London’s heavyweight Hip Hop party planners to bring this exciting event to you.
SUNDAY MENU AVAILABLE FROM 12:00 – 18:00.
COCKTAIL SPECIALS AND 2-4-1 OFFERS.
* We will update the event information over the next few days so keep your eyes peeled for some little extras
COST & AGE
B4 19:00 – FREE / UNDER 18’s ALLOWED
FROM 19:00 – £5.00 – TICKETS ON THE DOOR – NO CONCESSIONS / OVER 18’s ONLY
ABOUT RISING STYLES
This festival is developed and delivered by KALA PHOOL, one of the UKs leading arts development agencies. With particular focus on providing positive experiences for artists, audiences, funders, partners across all projects, Kala Phool’s work is highly respected. Kala Phool’s work has reached many territories including, Australia, USA, Singapore, India and across the UK.
RISING STYLES is the UK’s longest running Hip Hop Festival, its not for profit and run entirely by dedicated volunteers. It fundraises each year to meet the needs of the various events it delivers under the festival banner and attracts artists from across the UK and internationally.
Rising Styles achievements have only been made possible with the support of the artists who take part, the volunteers who work tirelessly to make it happen, the venues and sites who work with us, the funders who support us and to the audiences who come out each year to experience the positive side of hip hop and in particular, hip hop from the UK.
For over five years Hoochinoo has been showcasing, supporting and promoting new acts from the UK’s underground alternative hip hop and urban music scene. Giving people an opportunity to perform live in exciting environments has attracted a lot of attention from new artists and the establishment alike.
“Hoochinoo put on a fine night, helping to showcase unknown talent and bringing a new vibe to the capital’s musical landscape”. ~ UKhh.com
“Not your regular hip-hop night” ~ London Tourdates Magazine
The live event emphasises the alternative side of the music, incorporating everything from flute playing beatboxers to some of the best scratch DJs and live acts that perform within the UK. People get what they expect from a hip hop night but are also treated to something completely different, an all encompassing full on spectacle of live hip hop fusion.
Hoochinoo’s main aim is to push the music through barriers that have been created in the industry. We give artists who truly love hip hop and urban music the platform to perform and reach their potential audience.
The alternative perspective allows all forms of experimental hip hop to be included and leads to a very refreshing take on urban music, but the raw edge remains.
Birmingham-born photographer, Brian Griffin, is widely acknowledged as one of the most influential British image-makers of recent times. Over the last forty or so years Griffin has enjoyed a career encompassing commercial and fine art photography, film and audio-visual performance.
This outdoor exhibition focuses on just one aspect of his diverse career:portraiture. It reveals some of the artistic influences on his work, some of the extraordinary people he encountered during his career and his constant efforts to push the boundaries of this traditional photographic genre.
Located at Snow Hill Plaza, in the heart of Birmingham’s central business district, the exhibition marks a return journey to a site that represents significant points of arrival and departure in Griffin’s early life. Griffin was born just a stone’s throw away at Birmingham Children’s Hospital in 1948. Between 1966 and 1969, he travelled each day from his home in Lye, via Snow Hill Station, to his job as a trainee pipe work-engineering estimator at nearby Lloyd House. The exhibition follows his journey into the world of photography: a journey of self-discovery and creative development.
The Arab British Centre is delighted to announce that Reem Kelani will be performing in concert at SOAS on Thursday 7 October 2010, one of the most important Arab femal singers of her generation Reem Kelani’s live concert will draw from her acclaimed album ‘Spiriting Gazelle’ as well as songs by the great Egyptian composer Sayyid Darwish (1892 – 1923).
Doors open at 7.30pm with the concert starting at 8.00pm.
Tickets cost £15/£10 for concessions and can be purchased HERE.
This event is organised by The Arab British Centre in association with the London Middle East Institute, SOAS (LMEI).
An advert for Tippex has captured the imagination of Twitter fans and Youtube users alike, as it allows fans to interactively decide what a ‘hunter’ does to a bear.
Following in the footsteps of Burger King’s Subservient Chicken comes a clever advert from the team at Tippex. Just as you could control the willing-to-please chicken, you can control a hunter and a gormless grizzly in the latest campaign for the correction fluid company.
Viewers of the 30-second long YouTube clip titled ‘NSFW. A Hunter shoots a bear!’ are given a choice at the end of the video – they can either make the hunter shoot the bear or let him go.
After making your choice, you are then commanded to type in anything you want, and the servile duo will follow your every command.
You can make them hug, dance, or make the hunter ride the bear, as well as other, more crass options which we at Metro Towers wouldn’t dream of suggesting.
Twitter fans have, of course, already taken to the video, with one saying ‘wow’ and another exclaiming ‘that is pretty epic!’
Some are less taken by the promotion, suggesting that the product is outdated and asking ‘who the f**k still uses Tippex anyway?’
Rather than taking a break after playing at just about every festival going this Summer, riotous 15 piece gypsy punk rabble The Destroyers will be celebrating the unveiling of their new video ‘Where Has The Money Gone?’ at Wilton’s Music Hall.
Originally a b-side to their debut single, ‘Out Of Babel’, ‘Where Has The Money Gone?’ is a rousing live favourite and deserved of its own exposure. The song was originally inspired by the story of Hedge fund manager Rene Thierry Magon de la Villehuchet who committed suicide after losing nearly $1.4 billion in Bernard Madoff’s Ponzi scheme.
Now somehow appropriately anthemic, the song takes on new meaning in a world gripped by the gnarly teeth of the economic recession.
A fingertip search is under way for 10 tiny figures missing from an exhibition in Northumberland.
The little people, measuring just over an inch, were placed in the grounds of Belsay Castle a year ago.
They have since been replaced with large photos but the exhibitors would like to find out where they ended up.
London street artist Slinkachu, who created the figures, said he hoped they had all gone to good homes.
Curator Judith King said some of the figures could have been knocked over, blown away, or even eaten by rabbits.
She said: “The important thing is that Slinkachu creates them, customises them, and puts them in place.
“Then he turns his back on them to leave them to fend for themselves. He gives them their own life, as it were.”
The exhibits are part of a larger exhibition featuring new works by contemporary artists such as Australian sculptor Ron Mueck *.
It is already breaking records at Belsay Castle, with more than 55,000 people visiting it since it opened on 1 May. It closes on 24 September.
* This particular Ron Mueck show in Melbourne was one Indy Hunjan of Kala Phool had the privilege of being shown around by the curator. Having such an in depth tour was exceptional and the work was simply breathtaking.
Two-thirds of people ‘agree with arts funding change’.
Two-thirds of people agree with the government’s stance on cutting arts funding and increasing reliance on private cash, a survey has suggested.
And a fifth of the 2,022 British adults questioned said visual arts should not be given any government funding.
The poll was commissioned by organisers of The Threadneedle visual arts prize.
Meanwhile, England’s regional museums warn collections will be mothballed after expected arts cuts of at least 25% in October’s spending review.
In July, the government asked all major arts funding bodies to show how they would manage cuts of 25% or 30%.
The Department of Culture, Media and Sport has already pulled the plug on the UK Film Council, which costs £15m a year and employs 75 people, along with 15 other bodies, including the Museums, Libraries and Archives Council.
It hopes private money will help plug the gap, but some of the country’s leading philanthropists have written to Prime Minister David Cameron warning the ambition is overly optimistic.
Chancellor George Osborne will announce results of the government’s spending review on 20 October.
The Threadneedle Prize-commissioned survey found that 66% of respondents agreed that the majority of visual arts funding should come from corporate sponsorship and private donations.
It also found that just 16% thought public funding should provide the majority of support.
The winner of the £25,000 prize – open exclusively to UK-based artists – will be announced on 15 September from a shortlist of Boyd and Evans, Patricia Cain, Paul Cummings, Thomas Doran, James Jessop, Stuart McCaffer and Caroline Walker.
News of the Threadneedle survey results come as the Museums Association – representing English regional museums – warns of “a return to the pitiful days of collections stuck unused and neglected in basement stores”.
A survey, carried out by the association, of 42 museum services found that a third thought cuts would force them to close sites or parts of sites.
And more then 40% said they would consider introducing or increasing charges, which the association warned would restrict public access.
Museums Association director Mark Taylor said cuts would undo the good work of the “Renaissance” funding programme – introduced in 2002 – which he said had “transformed England’s great regional museums” with an increase in visitor numbers of 40%.
“Regional museums will lend and borrow fewer things, making it far harder for people to see nationally-important treasures near to where they live,” he warned.
What do you think about funding in the arts being cut?
Capsule’s internationally renowned festival runs 22nd to 24th October 2010 and there’s plenty of opportunities to get involved as a volunteer. The festival is small enough for everyone involved to gain not just an overview of how the festival works, but to give real value and be part of a dynamic team.
We need a team of volunteers to help deliver the festival over the weekend of the event itself – we are looking for people to work over the festival weekend 22nd -24th October and in the run up to Supersonic from early October onwards. We expect a minimum of 12 hrs over the festival period in exchange for a weekend wristband.
In addition we are looking for professional quality photographers to help us document the festival
We will send you an application form, which you need to fill out and email back to us before the deadline which is the 21st September. There will then be a meeting on the evening of the 22nd of September to find out more about the festival and to meet the team.
Please note, unfortunately we can only receive applications from people over 18 years of age.
For further info about the festival check the WEBSITE.